Allison Lowe

Allison may have played the French horn as a member of the Goin’ Band from Raiderland at Texas Tech University, but she isn’t one to toot her own horn. Don’t worry; we’ll do it for her.

Coined our resident “Research Diva,” Allison is always ready to do what it takes to make our clients and HCK2 successful. She spends her time writing press releases, doing research to help formulate pitches, directing news to the right media and more.

Allison loves interacting with everyone in the agency and – despite her love for gloomy, rainy days – brightens up the office with her cheery, sunny disposition.

Allison’s Favorite Quote

The only regrets you have in life are the risks that you didn’t take

—Unknown

• Back to the drawing board: Building media relationships

• I love the “Ask the Expert” section of USA Today, especially a recent post about tips for getting publicity and credibility.

  I’ve blogged about this once before, but it’s time

• Boohoo: Mommy bloggers are tired…but wait…I kind of see their point

• I love PRWeek. In my weekly quest to gain a greater knowledge of the industry and all its players, I came across

• PR Nightmare Lands KFC on Oprah…Twice!

• When I sat to write this post, little did I know I would end up writing about Oprah again this week.

• Landing Talk Show Placements: Achieving a Client’s Dream

• People aren’t dumb – they know what placements on shows like Oprah can do for their brand.

• Marie Claire – Promoting itself PR style

• With a plethora of publications having to turn off their printing presses due to our pitiful economy (Domino, New York Sun and The Christian Science Monitor anyone?), I have been keeping a close eye on